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Personalization and Its Downsides

Personalization and Its Downsides

by Scott Voth on June 20, 2011 in Commercial Sites, GSLISANN, Search Engines

Interesting TED talk on the ways commercial web sites filter search results: According to Pariser, there are at least 57 ways Google filters (or “tailors”) your search results. There’s a lot of speculation about what “signals” are employed. The following blog posts provide more information: What are the 57 signals google uses to filter search [...]

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